I’ve done a fair bit of content marketing in the past. I’ve been marketing my “content” successfully for well over 20 years now. To be honest, it all started way back in school when I was too lazy to study. I used my words to weave pages of content that helped me get through the grades. Because my teachers “consumed” the content, which unknown to them were tailor-made for different occasions and audiences, I got through with the same grades on half the effort my batch mates had put in. Fast forward, I’m doing the same, but on a grander scale and lesser effort!
Content marketing is a beautifully simple concept. Create content that your audience wants, something that is worth their time, content that they would share with their family/friends and let them know your awesome content exists–that’s it! It’s really too easy because I rely on the world’s best content marketers for my marketing. In every industry, the best thing to do is leave the toughest job to the experts and the same goes here. So who are the greatest content marketers? Is it you, the content creator? Nope. It’s your readers!
When you create a good piece of content, your job as a creator ends, and your job as a marketer begins. Using the right platforms to reach the right audience, you can let the world know that an awesome piece is now here. But the marketing, that is best left to the experts–your readers.
I let my readers use their imagination when they are consuming our content, it’s not that I’m telling them a story, it’s more like I help them imagine better. I try to ignite their emotions and make sure they don’t just read our content, but they tell others about it. For me, my readers are my marketing team, when they’re happy, all I have to do is sit back and watch the fun.
At Social Frontier, we help companies navigate this unknown called as content marketing. We help clients understand what their audience is looking for, create amazing content and give insights about their customers sometimes even they missed. In the process, we have tripled and quadrupled some of our client’s traffic without breaking a sweat–and we’re just getting started.
At this point, some of you may doubt, “Is all of this possible? If so, how come so few people are doing it?” I have an answer for that one. Most so called “marketers” are just too lazy! Let me show you some data.
At Social Frontier, we have a client–a new age media company that started 3 months back. Their sole objective, get as many people to engage with their content as possible with a budget an average company would be embarrassed to say out loud. We got cracking. As you know the media space is too crowded, there are new media companies and sites popping up even as you are reading this.
At Social Frontier, we’re building an awesome tool that manages end to end content marketing and it is now in a Baptism by fire stage. The tool gave us insights on what kind of content to produce, where to market it and then like magic–we hit 2 million traffic in two months.
Am I bluffing? Have a look at the analytics screen grab.
Of course, a lot of work has gone into the process of testing, optimizing and fine tuning the content but for the most part, our marketers (our readers) did a phenomenal job–giving us over 330,000 visitors a day for a couple of days which was more than what I could ask for.
Now back to the question at hand, how do you get the world’s best content marketers to work for free? Simple, find out where these people are and give them the right weapons (awesome content). They’ll do the rest. With the right content and the tool we’re building at Social Frontier, companies with tight budgets could easily triple their traffic at a fraction of the actual cost.
If you’d like to know more about the tool we’re building at Social Frontier, feel free to give us a shout, we’re letting organizations beta test the tool and trust me, you’ll be blown away!